Components for setting management direction:

• Customer Need Proposition & its continuous change
• Technological upgradations in the field of operation
• Sectoral changes that define group transition
• Economic fundamentals and demand drivers progression
• Product improvements and upgradations
• financial performance to better profits & cashflows

What should be covered while drafting a directional statement:

1. Market share of the business
2. the growth rate of topline
3. gross profit and bottom line
4. quality performance & customer reviews
5. business efficiency & automation
6. people engagement & satisfaction

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